Next Stop: Transit
Public transportation is an investment in our future. And in 2009, HART's message centered squarely on that fact.
In 2009 , HART launched a new advertising campaign titled "Next Stop" geared toward educating the community about the benefits of transit. Images invoking clean air and water, money savings and quality of life are featured in each piece. Elements of the campaign include print advertising, web banners and ads, and a series of English and Spanish television commercials.
Print Advertising
Print pieces include standard advertisements in newspapers, magazines and major event programs HART supports throughout the year. "Advertorials" feature the same bold graphics with longer text.
"A Brighter Future" print ad (click on image to view PDF)
"Smart Investing" advertorial (click on image to view PDF)
Television Commercials
A series of six TV commercials, three in English and three in Spanish, are airing on local cable channels throughout the day. The message: public transit matters to everyone.
"Smart Investing" :30 television commercial
High-res English | Spanish (MPG files) 6.04MB
Low-res English | Spanish (WMV files)
"Room to Move" :30 television commercial
High-res English | Spanish (MPG files) 6.04MB
Low-res English | Spanish (WMV files)
"Energy Independence" :30 television commercial
High-res English | Spanish (MPG files) 6.04MB
Low-res English | Spanish (WMV files)
Web Advertising
With the increasing importance of electronic communication, HART developed a number of web-based ads to run on local websites.
A Brighter Future web banner
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Machine translations are imperfect. This service is intended to provide basic understanding of HART website content, but the translation is literal and may misrepresent names and idiomatic expressions.
© 2008-2009 Hillsborough Area Regional Transit (HART). Tampa, Florida. Public transit service for Tampa, Clearwater, Ybor City, Macdill, Temple Terrace, and Tampa International Airport
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